Monday, September 13, 2010

D'Artagnan Bar?

3 Musketeers, a division of Mars, just came out with a new variation on the classic 3 Musketeers bar:


3 MUSKETEERS® Truffle Crisp Bar
"Whipped chocolate truffle filling sits on top of an airy crispy layer, surrounded by that 3 MUSKETEERS® Brand chocolate you love."
The only thing they're actually claiming that this candy shares with the bar it takes its name from is the chocolate covering. As if the chocolate covering is the unique identifier that makes people love or hate 3 Musketeers bars.


I can understand Milky Way: Simply Caramel or even 3 Musketeers: Mint, but if you change the size, lose the original filling, and add another filling, you really need to just market a new candy bar. Hell, Mars owns the Twix brand too! Why not just make another iteration of that candy bar? There's already Twix: Peanut Butter and Twix: Java...


Look familiar?

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